Everything on Earth requires water for its survival. It is therefore vital that we take care of our limited water supply and take action to reduce the water we use.

Fresh water is a scarce resource. Only about three percent of Earth’s water is freshwater. Of that, only about 1.2 percent can be used as drinking water; the rest is locked up in glaciers, ice caps, and permafrost, or buried deep in the ground.

Every day, the population increases making the already limited amount of water more stretched. Action is urgently needed to preserve the water supply available to us. There are many initiatives underway to reduce our need for water and it is encouraging that as individuals, we can make a difference changing our habits.

Conserving water involves refraining from water pollution. This requires the use of local and global strategies including reducing wastage, prevent damaging water quality and improve water management. Action taken now will reduce the water stress we will feel over the coming years and decades. Help us help you to make the lifestyle changes.

Our impact on the planet’s water is horrifyingly clear in the 2014 documentary:

http://riverbluethemovie.eco/the-film/

Denim Is Destroying the Planet

Jeans are the consummate wardrobe workhorse, an indispensable staple found (usually in multiples) in practically every person’s closet. They’re also one of the fashion industry’s worst offenders of environmental damage. Manufacturing those beloved blues uses massive amounts of water.

While the figures vary slightly depending on whom you ask, it takes 998.8 gallons of water to produce one pair of jeans (the equivalent of three days of water usage for a U.S. household). This is according to Levi’s.

Brands like Reformation and Warp + Weft place it even higher, at 1,500 gallons per pair. Either way, it’s a hell of a lot of a precious, rapidly dwindling natural resource sucked up by a single pair of pants.

“Cotton is just a very thirsty plant,” says Ley, adding that growing the plant alone accounts for 68 percent of denim’s total water footprint (and consumers laundering their own jeans make up 23 percent). “Compared to other cotton products, denim is very water intensive.” For instance, a cotton T-shirt needs 713 gallons of water to produce.

https://www.instyle.com/fashion/eco-friendly-denim-jeans-brands